Mere days after warning young people against the of misuse of social media as it can backfire, Joe Issa’s fears have already been played out as the Business Insider reports that Apple has fired an iPhone X engineer after his daughter’s hands-on video went viral.
Commenting on the incident, Issa says, “I hope it serves as a wake-up call for Jamaican professionals and senior managers who may readily allow their family and friends access to their devices containing pertinent company information, which can be unwittingly shared on social media.”
Earlier Issa, who is a member of the Past Presidents Advisory Committee of the St. Ann Chamber of Commerce, had reportedly added his voice “to those who would like to see young people use social media more responsibly, stating that it could backfire.”
He said then: “Social media can be educational and entertaining. It can serve as a critical source of information that can make people’s lives better and even save lives because of its online-time nature.
“But it is also a dangerous tool that can hurt if it is not used sensibly. The things people write about others can destroy them and their livelihood, and so can the things they do on the platform.”
And soon after saying so, it came to pass; this time for an innocent young American girl and her father for what Issa describes as “levels of irresponsibility to do with social media: the father for going contrary to company rules and regulations and the daughter for misuse of social media, which had earlier brought embarrassment, shame and suspension upon a group of Jamaican high school students.”
In the American case, a YouTube vlogger reportedly used a brand-new iPhone X given to her by her father, to show off which was precisely what the Jamaican students had done when it backfired, Issa says.
According to the article, which was carried by Yahoo News recently, “a YouTube vlogger named Brooke Amelia Peterson posted a video showing off her dad’s new iPhone X. The video, shot from within Apple’s cafeteria, showcased several features of the new phone.”
The video blew up, landing on YouTube’s list of top trending videos. It was subsequently removed and her father, Ken Bauer, an Apple engineer, fired. In a new video posted since Peterson is claimed to have informed that “Apple let him go. At the end of the day, when you work for Apple, it does not matter how good of a person you are. If you break a rule, they have no tolerance.”
Though Apple’s new iPhone X is said to be already available to preorder and will be released on November 3, and that “Apple had held an event where members of the media could use it to shoot video and take photos, the video from Peterson was a rare, candid look into an unreleased Apple device from within Apple’s own staff,” the article said.
Bauer is said to have been seen in the video using Apple Pay on the iPhone X and handing the phone to his daughter, and she walked through various features.
According to the article, “it is entirely possible that the phone in the video was a preproduction unit. Even if it was not, Apple assuredly doesn’t want its staff casually showing off unreleased products in unauthorised YouTube videos. Apple did not immediately respond to a request for comment.”
Some of the comments on the article which are said to be consistent with Issa’s include one blaming the father saying, “For someone smart enough to be hired as an Apple engineer, this was a foolish thing to do.”
Another blaming the daughter said, “I wonder how proud she feels now knowing that she was the cause of her father losing his job. This culture of look at me and what I have and what I can do is destructive. He broke the rules and must pay the price, the daughter blaming Apple for their ‘zero tolerance’ policy is just another example of passing the buck.”